TrueNorthFiduciary Risk Advisors
The Fiduciary Model

Fee-only, by charter — not by marketing.

The structural distinction between TrueNorth and a traditional brokerage is not philosophical. It is contractual, disclosed in writing, and verifiable against the public 408(b)(2) record. Every clause below is enforceable in court.

01

Compensation is paid by the client, in full, and only by the client.

Our engagement letter specifies either a flat annual retainer or a PEPM (Per-Employee-Per-Month) fee, disclosed in writing before the engagement begins. We do not accept commissions, contingent overrides, performance bonuses, or finder's fees from any carrier, PBM, TPA, or vendor we recommend.

The mathematical consequence is that our revenue cannot rise as your premium rises. The behavioral consequence is that we have no economic incentive to steer you toward a higher-cost product.

02

We sign as a §3(21) co-fiduciary on every engagement.

ERISA §3(21)(A) defines a fiduciary as anyone who exercises discretionary authority over plan management or compensation, or who renders investment advice for a fee. Plan sponsors carry this duty personally. Traditional brokers do not, because doing so would invalidate their commission income.

Our standard engagement makes us a named §3(21) co-fiduciary. The CFO who signs the plan document is no longer the only signature on the page. Where the engagement requires it, we accept §3(38) investment-manager status with full discretionary authority.

03

Our 408(b)(2) disclosure is public, current, and reviewable.

The Consolidated Appropriations Act of 2021 extended ERISA's 408(b)(2) compensation-disclosure rule from retirement plans to group health plans. Every broker is now legally required to disclose direct and indirect compensation in writing to the plan sponsor — and most do so under duress, on the last possible day.

We publish ours at /legal/408b2 for any visitor to inspect, attest to it quarterly, and refresh it any time our compensation arrangement changes. There is no separate "client version" of the disclosure.

Side-by-side

Two compensation models. Two different relationships to your risk.

Use this ledger as a checklist on your next broker review. Every row below is independently verifiable from public filings and contract text.

DimensionTraditional brokerageTrueNorth

Each comparison row is keyboard-expandable; press Enter on a row to read the explanation.

The next step is a fiduciary audit.

Two minutes to scope the engagement. One business day to a calendared 30-minute call with a principal. No carrier in the room.

Request a Fiduciary Health Plan Audit